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Top Ten Newcomers S/S 16 - Pooja Mor
Twenty-three year old former engineering student Pooja Mor took a gamble that has paid major dividends since she traded in her text books for runway lessons. The Mumbai native delivered on the initial...
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Top Ten Newcomers S/S 16 - Jamilla Hoogenboom
IMA favourite Jamilla Hoogenboom continued the Dutch take-over of Spring/Summer 2016 runways debuting at New York Fashion Week as second girl out at Alexander Wang. Hoogenboom backed up that auspicious...
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Top Ten Newcomers S/S 16 - Essie Glassman
Landing a spot in IMA's Top Ten Newcomers list is all about making an indelible impression which lasts beyond the final turn on the runway. For Elite Model Amsterdam newcomer Essie Glassman the...
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Top Ten Newcomers S/S 16 - Karly Loyce
Parisian chic and natural beauty was seen at it's supreme best with the arrival of Martinique native Karly Loyce on Spring/Summer 2016's runways. Momentum has been building steadily for Loyce since her...
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Top Ten Newcomers S/S 16 - Olivia Jansing
American beauty Olivia Jansing was the surprise package of the Spring/Summer 2016 season wowing designers, casting directors, and showgoers with her handsome stoic beauty, powerful athletic physique,...
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Top Ten Newcomers S/S 16 - Alice Metza
LA homegirl Alice Metza delivered on the promise of her Fall/Winter 2015 debut at Proenza Schouler and Prada with a stunning Spring/Summer 2016 show tally of twenty-nine blue chip bookings. Metza's...
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The Big Tease - Gigi Hadid
It's been over a month since I last blogged due to work and travel commitments however I'm back and committed to bringing you the best in editorial content to IMA's readers. What better way to kick...
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New Beginnings - Gemma Ward
Vogue Australia kicks off the new year with a magnificent cover and editorial featuring comeback kid and icon in the making Gemma Ward. Photographer Lachlan Bailey captures the ethereal beauty of...
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Shore Thing - Maartje Verhoef
Vogue China kicks off the new year with the fresh-faced knock out beauty of model of the moment Maartje Verhoef in an editorial lensed by Sharif Hamza. The eighteen year old Dutchie is captivating as...
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Slow Burn - Rianne van Rompaey
The Dutch insurgence gains momentum with Rianne van Rompaey's scintillating editorial turn for Interview Magazine under the legendary lens of Patrick Demarchelier. Modelling lace, silk, and satin slip...
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Top Ten Newcomers FW16 - Yasmin Wijnaldum
Discovered at the Elite Model Look Netherlands finals in 2014, newcomer Yasmin Wijnaldum has galvanised industry attention within in a relatively short period with a stunning debut at Valentino Couture...
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Top Ten Newcomers FW16 - Charlee Fraser
Everyone loves an overnight success story but for IMA there's nothing more gratifying than witnessing the industry's embrace of a model who has done the hard yards and earned her place on the runways...
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Top Ten Newcomers FW16 - Austria Ulloa
Dominican native Austria Ulloa's backstory is the stuff made of modelling fairytales. Discovered at the age of fifteen via the Ford Supermodel of the World competition in 2008, Ulloa was signed swiftly...
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Top Ten Newcomers FW16 - Skylar Tartz
Elite Model Management NY's newest recruit Skylar Tartz appeared like a bolt out of the blue on Fall/Winter 2016 runways debuting in a key opening slot as a semi-exclusive at Victoria Beckham. The...
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Top Ten Newcomers FW16 - Shelby Hayes
The Fall/Winter 2016 runways were bombarded by a procession of multi-ethnic beauties with distinct hairstyles, personalities, and high fashion appeal. When you have casting director Ashley Brokaw in...
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Top Ten Newcomers FW16 - He Cong
Hunan native He Cong embarked on her first full show season at the Fall/Winter 2016 collections and her unique blend of in your face otherworldly beauty and cool girl appeal has left designers and...
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Top Ten Newcomers FW16 - Emma Harris
Newcomer Emma Harris joined Fusion Model Management NY's board mere weeks before the Fall/Winter 2016 shows and has rapidly emerged as one of the season's breakthrough stars. The seventeen year old...
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Top Ten Newcomers FW16 - Selena Forrest
Selena Forrest's Spring/Summer 2016 debut at Proenza Schouler backed up by a lucrative spot in the label's campaign lensed by Zoe Ghertner placed the sixteen newcomer at the top of every casting...
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Top Ten Newcomers FW16 - Teddy Quinlivan
With a seemingly never-ending procession of newcomers infiltrating modelling's ranks each season, it takes more than just a pretty face to standout in the crowd. Making an indelible mark at the...
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Shadow Play - Susanne Knipper
Inoubliable Model Army returns to the blogosphere following an extended five month break with a tonne of new original content and a renewed focus. Many of you may already be aware, that IMA's focus has...
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Catching the Light - Frida Westerlund
IMA taps Swedish newcomer Frida Westerlund for its latest casting for L'Officiel Malaysia's August 2016 Art & Design issue. London based photographer Stefan Khoo captures nineteen year old...
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Wild Flowers - Connor Newall & Luka van der Veken
IMA's latest casting for French publication Crash features two of modelling's most promising newcomers in a gorgeous 14 page story entitled "Wild Flowers". Paris based photographer Joe Lai captures the...
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Karma Chameleon - Pia Priewe
The chameleon-like beauty of German newcomer Pia Priewe takes centre stage in IMA's latest casting for Vogue Ukraine's July issue. The nineteen year old Hagen native poses for Paris-based Italian...
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Fade to Grey - Vera Van Erp
Dutch newcomer Vera Van Erp is the protagonist for IMA's new casting for Dansk Magazine in 'Fade to Grey'. Dutch photographer Marco Van Rijt juxtaposes Van Erp's remarkable beauty against the imposing...
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Top Ten Newcomers S/S 17 - Amber Witcomb
Amber WitcombPhotographer - Darren McDonaldImage courtesy of ElleryCanadian newcomer Amber Witcomb's S/S 17 debut season was transformative in more ways than one. The twenty-one year old's quirky...
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